The complete guide to LocalBusiness schema

LocalBusiness schema is structured data that tells search engines everything about your physical business: name, address, phone number, hours, and location coordinates.

Why it matters

Google uses structured data to populate knowledge panels, local pack results, and rich snippets. A properly implemented LocalBusiness schema helps Google:

• Display your business in the local 3-pack
• Show operating hours, phone number, and address directly in search results
• Match your website with your Google Business Profile
• Understand your service area

The JSON-LD format

Google recommends JSON-LD (JavaScript Object Notation for Linked Data) as the preferred format for structured data. WP Google Street View Pro generates this automatically. See the LocalBusiness schema feature page for the full output.

Key properties

• name — Your business name
• address — Full postal address
• telephone — Phone number
• openingHours — Operating hours
• geo — Latitude and longitude coordinates
• priceRange — Price level indicator ($, $$, $$$)
• image and logo — Visual identifiers
• url — Your website URL

Validation

Always validate your schema using:

• Google Rich Results Test
• Schema.org Validator

Implementation with WP Google Street View

WP Google Street View Pro includes a complete LocalBusiness schema generator built into the plugin settings. Fill in your business details and the schema is automatically added to your designated page.

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